UK pay-TV broadcaster Sky has invested US$300,000 in online TV producer and programmer TV4 Entertainment.
With more than 30 special-interest TV channels in development, the LA-based TV4 caters to audiences that are “typically under-served by traditional TV companies.” Its current stable of networks includes documentary channel DocComTV; warrior-geared channel All Warrior Network; automotive network Motorland; combat sports net Ultimate Champion Network; and The Clarity Project, a channel exploring child illness.
All channels are distributed across multiple online platforms in the U.S., including Hulu, Amazon, Sony, Vimeo, YouTube and Roku.
TV4 has strategically acquired and aggregated high-quality video content into specific channel brands, and has licensed more than 5,000 feature-length and short-form titles through 200-plus content partnerships.
The move follows a number of recent investments by Sky into innovative startups, including online sports network Whistle Sports; digital aggregator Pluto TV; American ad-tech firm Sharethrough; IP streaming service provider Roku; OTT video service 1 Mainstream; and VR outlet Jaunt.
“This exciting investment will help us develop our understanding of niche content genres and what audiences are most passionate about,” said Emma Lloyd, director of corporate business development at Sky, in a statement. “We are committed to developing partnerships right across our business that support and extend our leadership position in content and innovation.”