Discovery Communications-owned sports channel group Eurosport has partnered with U.S. alpine skier Bode Miller (pictured) for a 360-degree virtual reality (VR) experience.
With two rigs attached to Miller’s equipment, Bode Miller: Birds of Prey will allow audiences to follow the Olympic Games and World Championship gold medalist as he descends the iconic “Birds of Prey” World Cup course at Beaver Creek, Colorado. Each rig will carry two cameras and a 220-degree fish-eye lens to capture the full event.
In the first 48 hours since going live on the social media platform Facebook, the 360-degree video has garnered more than 350,000 views and has been shared more than 7,000 times. The VR experience can also be found on DiscoveryVR’s digital platform.
Along with Discovery and Eurosport, partnerships have been formed with the United States Ski and Snowboarding Association, the International Ski Federation and the Vail Valley Foundation to complete the project.
Earlier this year, Discovery and Eurosport secured an exclusive European multi-platform broadcast and distribution deal for the Olympic Games and Winter Olympics over the 2018-2024 period, valued at US$1.44 billion. Discovery took full ownership of Eurosport in July after acquiring the remaining 49% stake from TF1 Group.
“In creating Eurosport’s first 360-degree VR project with Discovery and a true great, Bode Miller, we are aiming to tell a unique story and provide unrivaled insight into the emotions that pulse through such an exhilarating journey,” said Arnaud Simon, Eurosport’s senior VP of content and production, in a statement.