Digital

SVT launches VR app with WonderWorld

The Swedish pubcaster recently wrapped a live virtual reality broadcast produced in partnership with tech startup WonderWorld VR.
December 22, 2015

Swedish pubcaster SVT has launched a virtual reality app in partnership with WonderWorld VR.

The two companies recently wrapped a seven-day live broadcast called Music Aid, during which viewers could download the SVT360 app to smartphones and watch the show using a Google Cardboard or other VR head-mounted display.

Viewers could tune in to the live stream, which began on December 13 and ran until December 19, via a 360-degree camera mounted in a glass-walled studio in Linkoping, Sweden.

WonderWorld VR is a Swedish-based tech startup that has developed its own in-house software – called WonderControl – that allows clients to ‘stitch’ together footage into VR video that can then be uploaded and broadcast live.

The company has plans to open an office in Los Angeles in January.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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