The Weinstein Company (TWC) is teaming up with National Enquirer parent company American Media, Inc. (AMI) and reality producer Jupiter Entertainment to develop and produce unscripted projects.
The joint venture looks to create, develop, produce and distribute original TV, film and digital initiatives based on AMI’s portfolio of brands, which also includes gossip site Radar Online, Star, OK!, Globe, Men’s Fitness and Muscle & Fitness.
Exec VP of TWC’s television department Patrick Reardon, AMI VP and chief content officer Dylan Howard and Jupiter chief executive Stephen Land will head the new unit. Land and Howard will lead development and production and Reardon will handle global distribution.
Initially, the venture will focus on unscripted, and a reality project is expected to be announced soon.
“There is an enormous, untapped opportunity at AMI to develop unique and engaging programming,” said TWC co-chairman Harvey Weinstein in a statement.
“Producers have long relied on the investigative reporting from our magazines as source material to create non-fiction television,” added Howard. “This innovative partnership will directly leverage the world-class reporting of our titles, editors and journalists to create the most authoritative programming in the category.”
The news follows a January announcement that TWC and AMI were partnering to develop a talk show based on Radar Online.
Jupiter’s credits include Wild West Alaska for Animal Planet, Snapped for Oxygen and Homicide Hunter for Investigation Discovery.