People/Biz

Australia’s Nine Network marks Swift return

Senior exec Adrian Swift (pictured) has rejoined Australian broadcaster Nine Network as head of content production and development after an 18-month stint with pubcaster ABC.
January 4, 2016

Senior executive Adrian Swift (pictured) has rejoined Australian broadcaster Nine Network as head of content production and development after an 18-month stint with pubcaster ABC.

In the new role, Swift will be responsible for all non-scripted productions across the network’s digital and broadcast platforms, as well as program development and format acquisitions.

Swift was poached by ABC in July 2014 to serve as the broadcaster’s head of content and creative development, overseeing such series as The Voice and Big Brother. Prior to joining ABC, Swift served as director of development and digital at Nine.

Swift will return to Nine at the end of the month.

“We will be sad to see Adrian go. He’s made a significant impact in his relatively short time at ABC TV, with results that will be seen throughout our strong 2016 slate,” said Richard Finlayson, ABC’s director of television, in a statement. “We wish Adrian all the best for his future.”

Swift added: “It has been a privilege working at the ABC and I would like to thank Richard Finlayson and Mark Scott [ABC MD] for the opportunity. I have had the genuine pleasure to lead an immensely talented team and work with some brilliant producers during my time here.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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