People/Biz

Australia’s Nine Network marks Swift return

Senior exec Adrian Swift (pictured) has rejoined Australian broadcaster Nine Network as head of content production and development after an 18-month stint with pubcaster ABC.
January 4, 2016

Senior executive Adrian Swift (pictured) has rejoined Australian broadcaster Nine Network as head of content production and development after an 18-month stint with pubcaster ABC.

In the new role, Swift will be responsible for all non-scripted productions across the network’s digital and broadcast platforms, as well as program development and format acquisitions.

Swift was poached by ABC in July 2014 to serve as the broadcaster’s head of content and creative development, overseeing such series as The Voice and Big Brother. Prior to joining ABC, Swift served as director of development and digital at Nine.

Swift will return to Nine at the end of the month.

“We will be sad to see Adrian go. He’s made a significant impact in his relatively short time at ABC TV, with results that will be seen throughout our strong 2016 slate,” said Richard Finlayson, ABC’s director of television, in a statement. “We wish Adrian all the best for his future.”

Swift added: “It has been a privilege working at the ABC and I would like to thank Richard Finlayson and Mark Scott [ABC MD] for the opportunity. I have had the genuine pleasure to lead an immensely talented team and work with some brilliant producers during my time here.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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