Tribeca Enterprises, the company that owns and runs the Tribeca Film Festival, has named former advertising exec Andrew Essex (pictured) as CEO.
Reporting to co-founder Jane Rosenthal, whom he replaces in the post, Essex will be tasked with managing all of Tribeca’s businesses while overseeing partnerships, marketing, content and digital strategy, business development and all daily operations.
Rosenthal, meanwhile, will now serve exclusively as executive chair where she will continue to drive Tribeca’s strategic growth plan through the development of “new verticals, such as the recently launched Tribeca Games, as well as new avenues for brand expansion.”
Essex, the former vice chair and founding CEO of creative agency Droga5, will oversee a senior management team that includes Paula Weinstein, executive VP of content and programming; Patty Newburger, executive VP of event strategy and operations; CFO Sandy O’Hearen; and Karen Lorenzo, general counsel.
Genna Terranova will continue in her role as Tribeca Film Festival director, working alongside artistic director Frederic Boyer, and Geoff Gilmore, who continues as a consultant on Tribeca Film Festival, the company said in a statement.
Prior to boarding Droga5 in 2006, Essex served as editor-in-chief of Absolute magazine and held various editor titles at The New Yorker, Entertainment Weekly and Salon.com.
He currently sits on the board of The American Advertising Federation, the iHeart Media Creative Advisory Counsel, Venture For America, the Internet Advertising Bureau, and Pop Tech. Essex also serves as an advisor to the White House Office of Digital Strategy and the Global Board of Wharton’s Future of Advertising Program.
“Andrew is one of the brightest, most creative minds in the media business. His experience, wit, and vision make him uniquely suited to build on Tribeca’s accomplishments,” said Rosenthal in a statement. “It is personally gratifying to me to see the community of storytellers and audience we have built from the first festival and to know the excitement and vision Andrew will bring to all we do in the future.”