Just days after exiting Fox International Channels, CEO Hernan Lopez (pictured) has launched an audio-on-demand network titled Wondery.
Inspired by the growth of podcasts, the Fox-backed venture is to focus on creating and curating original, scripted and “real-life” programming.
“Wondery gives me the ability to combine many things I know and love – storytelling, network- and brand-building and technology – in the fastest growing segment of on-demand consumption,” said Lopez in a statement.
“Americans spend three-and-a-half hours a day with audio, and all that time is going in one direction: mobile, and on-demand,” the exec added. “Podcast consumption has grown more than 40% in just two years and is about to reach a tipping point. This is the perfect timing to capture this opportunity, using some of the best practices that have transformed television over the last 10 years.”
Wondery will be partnering with San Francisco-based technology company ART19, which provides distribution infrastructure to podcasts, networks and media companies. The company’s technology inserts advertising that targets listeners based on time, location and other demographics.
Lopez – who started his career in radio – exited FIC earlier this week after a restructure saw the dissolution of the banner, and the consolidation of Fox Networks Group’s global channels under regional hubs. Lopez became CEO of FIC in 2011.