U.S. net truTV has elevated Marissa Ronca (pictured) to executive VP and head of programming.
Ronca, who most recently served as senior VP of development and original programming, will oversee truTV’s slate of original scripted and unscripted programming through all stages of development while working closely with the marketing, digital, communications and ad sales divisions. She will continue reporting to company president Chris Linn and will be based in New York.
As senior VP of development and original programming, Ronca aimed to ensure the network’s programming slate reflected its “Way More Fun” brand, in order to appeal to a “younger, dual-gender audience.” Her credits include Impractical Jokers, The Carbonaro Effect, Adam Ruins Everything, Billy on the Street and truTV’s first venture into scripted via Those Who Can’t.
Ronca joined the network in 2007, helping Court TV transition into truTV a year later. She has also held the title of VP of program development at the network.
Before joining truTV, Ronca served as director of development at TLC and Discovery Home Channel.
Elsewhere, truTV has also upped former senior VP of marketing and digital Puja Vohra to executive VP of marketing and digital.
Vohra will continue overseeing all marketing, off-air creative, digital and social functions surrounding the company’s original programming and brand outreach. Additionally, she will manage the net’s creative services unit while driving “developing strategy, creative and promotions to strengthen the truTV brand, develop the network’s audience and drive engagement on all platforms.”
The exec will also report to Linn.