People/Biz

TVNZ to launch male-skewing channel

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel "in the coming months."
January 22, 2016

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel “in the coming months.”

The advertiser-supported entertainment network will be specifically tailored to the male demographic and is set to feature a line-up of international factual, drama, sport and comedy titles as well as movies, and will contain a mix of programming courtesy of TVNZ’s various partnerships and output deals that include ITV Studios Global Entertainment and Warner Bros.

Content will be live streamed online, accessible via TVNZ’s OnDemand service, as well as free-to-air TV.

The new channel’s development has been informed by market insights that indicate male viewers are seeking more distinctive content, said TVNZ CEO Kevin Kenrick.

The new service will replace TVNZ’s Pop-UP, a channel initially launched in June 2015 to broadcast a variety of free-to-air sporting competitions.

TVNZ will provide further details on the new channel, including its name, confirmed content line-up and planned launch date, in the near future.

“We’re committed to giving New Zealanders more of the content they want to watch, how they want to view it,” Kenrick said in a statement. “We’re making it available across a broad range of devices, screens and platforms simultaneously. This will take live streaming further than any other local channel.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

Menu

Search