People/Biz

TVNZ to launch male-skewing channel

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel "in the coming months."
January 22, 2016

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel “in the coming months.”

The advertiser-supported entertainment network will be specifically tailored to the male demographic and is set to feature a line-up of international factual, drama, sport and comedy titles as well as movies, and will contain a mix of programming courtesy of TVNZ’s various partnerships and output deals that include ITV Studios Global Entertainment and Warner Bros.

Content will be live streamed online, accessible via TVNZ’s OnDemand service, as well as free-to-air TV.

The new channel’s development has been informed by market insights that indicate male viewers are seeking more distinctive content, said TVNZ CEO Kevin Kenrick.

The new service will replace TVNZ’s Pop-UP, a channel initially launched in June 2015 to broadcast a variety of free-to-air sporting competitions.

TVNZ will provide further details on the new channel, including its name, confirmed content line-up and planned launch date, in the near future.

“We’re committed to giving New Zealanders more of the content they want to watch, how they want to view it,” Kenrick said in a statement. “We’re making it available across a broad range of devices, screens and platforms simultaneously. This will take live streaming further than any other local channel.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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