But Damian Kavanagh, controller of BBC3, said there are advantages beyond the money saved, and that digital entertainment allows for more versatility and diversity in content. “(The programs are) freed from the constraints of linear TV, and because we’re freed from the schedule we can use whatever format and platform is most appropriate,” Kavanagh said in a statement. “The majority of what we will make is TV… but we’ll make short-form video, blogs and picture-led stories as well.”
He said BBC3′s presence will also expand to YouTube, Facebook and Snapchat.
The emphasis on short-form content with the Daily Drop came from understanding the consumption habits of millennials, focusing on mobile-friendliness, reasonable length and shareability. “(The Daily Drop) is snackable daily updates for when you’re on the bus.”
(From Stream Daily)