Barcroft Media is entering the virtual reality (VR) and 360-degree storytelling spaces through collaborations with Jaunt and photographer Drew Gardner.
The London-based digital TV producer and distributor has inked a deal with VR leader Jaunt Inc. to co-develop and produce content exclusively for the Jaunt VR platform. Together, the companies will produce immersive VR experiences that will be available to download through the Jaunt VR app.
In addition, Barcroft has also struck a partnership with British photographer and 360-degree filmmaker Drew Gardner for a series of immersive, short-form factual mini docs for Barcroft TV on Facebook and YouTube.
The first of Gardner’s 360-degree films for Barcroft TV is a piece entitled Child climbs historic human tower, which takes viewers to a Catalan market square where people attempt to build a 600-person ‘human tower.’
Barcroft Media in September rolled out its online free-to-air content platform, Barcroft TV. In addition to the main Barcroft TV channel, the platform features such niche offerings as Barcroft Cars, Bear Grylls Adventure and Barcroft Docs.