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HBO Europe relaunching linear channels across CEE

The premium cable outlet will relaunch its linear networks as three standalone channels across Central and Eastern Europe, effective March 21st.
February 10, 2016

Premium cable outlet HBO Europe will relaunch its linear channels as three standalone offerings across Central and Eastern Europe, effective March 21st.

The three themed channels – HBO, HBO2 and HBO3 – will be introduced to 14 countries across the region, including Hungary, the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Moldova, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Kosovo, Montenegro and Macedonia.

All three channels will operate 24 hours per day.

Subscribers to HBO Nordic and HBO Netherlands will not be affected by these changes.

The HBO channel will provide subscribers with acclaimed original U.S. documentaries and scripted series, as well as locally produced programming and exclusive movie world events. All main HBO original drama series will broadcast simultaneously with HBO in the U.S.

HBO2 will offer a selection of family-oriented movies and TV series during the daytime viewing hours, and will shift to an adult demographic in the evening to offer drama, comedy, thriller and action movies and horror films. The channel will also be made available to Romania, Bulgaria and the Adria territories.

Meanwhile, the former HBO Comedy has been rebranded as HBO3. The net will be dedicated to providing viewers with award-winning original HBO content, both locally and internationally sourced. HBO3 will also provide full seasons of recent and cult HBO U.S. programming, as well local original productions from HBO Europe.

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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