Digital

Former Endemol Shine execs launch Youngest Media

Former Endemol Shine UK executives Lucas Church (pictured, right) and David Flynn (left) have launched an indie prodco aiming to create "ambitious content."
February 11, 2016

Former Endemol Shine UK executives David Flynn (pictured, left) and Lucas Church (right) have launched Youngest Media, an indie studio set to deliver television, video and digital content.

The London-based prodco will look to develop and produce “ambitious content” for broadcasters, digital portals and commercial partners, while also delivering content directly to a global viewership.

Formerly chief creative officer at the UK division of Endemol Shine, Flynn has been credited with having developed and exec produced the BAFTA-winning global format The Million Pound Drop, which was adapted across 54 territories, as well as co-creating and exec producing BBC1′s Pointless, Channel 4 game show The Singer Takes It All and ITV fact-ent series Seven Days on the Breadline.

The 16-year Endemol veteran exited the company last summer. Prior to boarding Endemol Shine, Flynn served as MD of Remarkable Television.

Church, meanwhile, previously served as CEO of Endemol UK and most recently as chairman of Endemol Shine UK – a position he vacated in autumn 2015 after 23 years with Endemol. In addition, the exec chaired Endemol Shine Group’s commercial board which initiated business in more than 30 global territories across the digital video, gaming, apps and brand relations spectrum. He played an integral role in the launching of Endemol Beyond, the multi-channel digital arm of Endemol Shine Group.

The pair of execs also previously served as co-chairmen of Endemol UK’s digital board.

“The best multi-platform entertainment comes from knowing which ideas work best for each platform – and when to combine them,” said Church in a statement. “We’re committed to connecting directly with our audiences from day one and using that data to get a better understanding [of] what works and doesn’t.”

“By operating across television, video and products, Youngest Media will champion the best ideas and get them out there quickly,” added Flynn. “Whether working with the biggest broadcaster or the youngest new platform, we’ll always aim for innovative content delivered to the highest quality.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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