Damian Pitman (pictured) has been tapped to head the development team at London-based indie betty.
In his posting, Pitman will work closely alongside betty’s joint MD Neil Smith to acquire new business while growing the prodco’s features and factual slate that currently includes Too Ugly For Love?, The Undateables, Survivor Games and Bear Grylls: Mission Survive.
Pitman most recently served as head of development at Optomen Television where he developed the forthcoming primetime series The Miracle for ITV and Employ Me for BBC2.
Prior to boarding Optomen, Pitman worked at The Night Bus-producer Blast! Films, where he developed a raft of successful series including Web of Lies for Discovery ID and RDF, and Storage: Locked and Loaded for Lies for Channel 5.
The appointment comes months after the UK indie bolstered its executive ranks with the hiring of showrunner David Harrison and features executive producer Katie Morey in a bid to ramp up its stable of male-skewing features and adventure programming.
“We’ve strongly invested in our traditional features, fact-ent and doc formats along with our newer male-skewing adventure content and Damian traverses them beautifully,” said Smith in a statement. “He’s a ball of creative energy who fits perfectly into the betty culture.”