ITV-owned prodco Thinkfactory Media has elevated executive VP Adam Reed (pictured) to president.
In the new role, Reed’s remit will expand to include direct oversight of the LA-based company’s senior team and its unscripted and digital development output. In addition, he will look to further augment the firm’s business opportunities while pursuing new international formats and acquisitions.
Reed will also continue to facilitate deals within Incufactory, the studio’s pod deal-focused incubator division, and will take an active role in developing, selling and producing scripted projects.
Having first boarded Thinkfactory in 2004 – originally known as The Greif Company – Reed has played a key role in transitioning the small boutique company into a larger outfit. Thinkfactory produces across the scripted and unscripted genres for networks including Lifetime, TLC, History, TV One and Discovery.
Reed’s credits include such non-fiction series as WE tv’s Marriage Boot Camp: Reality Stars franchise, which was renewed for a fifth season in September; A&E docu-drama Gene Simmons Family Jewels; TLC’s Married by Mom and Dad; Lifetime’s Preachers Daughters; History’s Mounted in Alaska; and A&E’s Teach: Tony Danza.
Prior to joining Thinkfactory, Reed began his career as a director in the commercial industry.