Digital

Associated Press jumps into virtual reality

The American multi-national news agency Associated Press has partnered with California-based chipmaker AMD to launch a virtual reality and 360-degree digital portal. (Pictured: AP's 360-degree experience Rush Delivery)
February 18, 2016

American multi-national news agency Associated Press (AP) has partnered with California-based chipmaker AMD to launch a virtual reality (VR) and 360-degree digital portal.

The enterprise will allow AP to deliver immersive documentaries and news experiences by leveraging AMD’s image rendering and graphic technologies through AMD Radeon and LiquidVR – its software development kit - to enhance the VR news experience.

The news outlet will retain complete control over the channel’s editorial output.

AP’s previous forays into VR include Rush Delivery (pictured), a 360-degree video of Worldport, a packaging and sorting facility in Louisville, Kentucky, as well as Seeking Home, a VR experience taking audiences into a migrant camp in Calais, France, and made in collaboration with LA-based media company RYOT.

The AP VR channel joins the ranks of The New York Times’ VR division, NYT VR, which launched last November and similarly focuses on news-oriented projects, such as The Displaced and Vigils in Paris.

The new AP channel can be found here.

With files from Manori Ravindran.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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