Digital

Endemol launches TV version of Icon in Germany

The digital producer/distributor is launching the online lifestyle network in Germany – online and on TV – under the banner FLiP through a partnership with Viacom.
February 19, 2016

Digital producer/distributor Endemol Beyond is launching the online lifestyle network Icon in the German market under the banner FLiP.

Through a partnership with Viacom International Media Networks in Germany and fashion retail brand ASOS, the local version will launch on YouTube, and a televised spin-off – also called FLiP – Powered by ICON – will premiere on Nicknight today (February 19).

The TV version marks Icon’s first TV adaptation since the Michelle Phan-led (pictured) online lifestyle network went live in the U.S. and UK last March. It has since been adapted locally in 16 markets.

The TV show will feature content broadcast on the FLiP YouTube channel from German market influencers, as well as content seen on the Nicknight YouTube channel, in addition to exclusive original content.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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