Digital

Endemol launches TV version of Icon in Germany

The digital producer/distributor is launching the online lifestyle network in Germany – online and on TV – under the banner FLiP through a partnership with Viacom.
February 19, 2016

Digital producer/distributor Endemol Beyond is launching the online lifestyle network Icon in the German market under the banner FLiP.

Through a partnership with Viacom International Media Networks in Germany and fashion retail brand ASOS, the local version will launch on YouTube, and a televised spin-off – also called FLiP – Powered by ICON – will premiere on Nicknight today (February 19).

The TV version marks Icon’s first TV adaptation since the Michelle Phan-led (pictured) online lifestyle network went live in the U.S. and UK last March. It has since been adapted locally in 16 markets.

The TV show will feature content broadcast on the FLiP YouTube channel from German market influencers, as well as content seen on the Nicknight YouTube channel, in addition to exclusive original content.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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