UK distributor All3Media International is slated to launch a brand extension to its popular fact-ent format Be My Guest (pictured) during April’s MIPTV market in Cannes.
Produced by Studio Lambert and French prodco Coyote, Welcome to Our Home will feature individuals renting out rooms in their homes through such digital portals as Airbnb, Homeaway and Wimdu.
Be My Guest, originally developed by Studio Lambert and airing on UK pubcaster Channel 4 as Four in a Bed, sees four hoteliers rotating turns to host one another at their establishments before judging the hospitality and venue. Competitors pay what they deem to be fair for their stay with the winner named best value for money.
The format, which is currently in its eighth season in the UK, has been adapted by a number of international broadcasters, including Belgium’s VTM, France’s TF1, Austria’s PULS4, Netherlands’ NPO and Germany’s VOX.
In France, Coyote has produced more than 600 episodes of Bienvenue Chez Nous and spin-offs Bienvenue au Camping and Bienvenue a l’Hôtel for TF1 over the past four years.
The two studios have also co-developed variant Have a Nice Stay, which airs as Bienvenue au Camping on TF1 and spotlights the European camping holiday. The series is distributed by All3Media International.
“This new format has a great international appeal and is a fantastic chance to uncover a further host of characters, homes and stories at the centre of this concept – as we challenge these ‘amateur’ hosts to offer the best experience,” said Nick Smith, senior VP of format production at All3Media International, in a statement.