Jigar Mehta (pictured), former engagement lead at Al Jazeera’s digital portal AJ+, has joined U.S. cable net Fusion as VP of digital operations.
In the newly created post, Mehta will oversee the social, audience development and analytics teams for the Disney/ABC-Univision joint venture while further refining the network’s cross-platform processes. His remit will also include growing the company’s digital video views and its engagement across such social media platforms as Twitter, Facebook and Snapchat.
He will work closely alongside Alexis Madrigal, Fusion’s editor in chief, and be based in the company’s Oakland offices while commuting between New York and Miami.
As engagement lead at AJ+, Mehta was responsible for building the digital news channel’s Facebook strategy. Under his leadership, AJ+ became one of the social networking site’s most popular video publishers, having garnered more than 2.2 billion video views in 2015.
Before joining AJ+ in 2014, Mehta served as a founding member of the San Francisco-based, start-up accelerator Matter Ventures, which supported media entrepreneurs. Prior to this, he served as video journalist at the New York Times where he reported, produced, shot and edited videos for the newspaper’s digital platform.
Mehta also co-created the interactive documentary 18 Days in Egypt, focused on the Egyptian Revolution, as a John S. Knight Fellow at Stanford University. The film was funded by the Tribeca Film Institute’s New Media Fund and Sundance Institute’s New Frontier Program.
“As we look to ramp up our digital video production, specifically platform-native video, Jigar’s background and experience will be a great asset to our team,” said Daniel Eilemberg, senior VP and chief digital officer at Fusion, in an email to staff.