A. Smith & Co., Global Force to create wrestling format
American Ninja Warrior (pictured) producer A. Smith & Co. Productions has partnered with Nashville-based Global Force Wrestling (GFW) to produce a revamped wrestling format.
Under the deal, the two companies will create a new wrestling format within the sport while providing viewers with dramatic storylines and exclusive access to their favorite athletes.
The as-yet-untitled series will unite international wrestlers from across GFW’s roster with the event production style of A. Smith & Co. programs, such as Fox’s Hell’s Kitchen and NBC’s forthcoming Spartan Race.
Founded in 2014 by former WWF and WCW wrestler Jeff Jarrett, the professional wrestling company is attempting to expand the wrestling industry by reinventing fan interactivity, storytelling and entertainment to engage audiences across multiple platforms.
Jarrett previously served as co-founder and president of Total Nonstop Action Wrestling (TNA).
“Global Force Wrestling is a complete reinvention of the sport that will really resonate with viewers – we’re taking what fans are traditionally used to seeing and flipping it on its head,” said Arthur Smith, CEO of A. Smith & Co. Productions, in a statement.
“All sports go through transitions, and wrestling is primed for its next evolution. We’re going to be adding a number of new features and elements that are going to completely change the entertainment level of the sport,” he continued.