Z Living, Popsugar strike branded content deal

Los Angeles-headquartered health and entertainment net Z Living has partnered with female lifestyle media company Popsugar to create Popsugar-branded content exclusively for the network's linear and digital portals.
March 4, 2016

Los Angeles-headquartered health and entertainment net Z Living has partnered with lifestyle media company Popsugar to create Popsugar-branded content exclusively for the network’s linear and digital portals.

Under the agreement, Popsugar will develop original series to premiere weekly across Z Living’s cable network in primetime, as well as linear versions of its hit digital series, which will air throughout the network’s daytime block. Additionally, Popsugar will provide Z Living with a first look for any original health entertainment series.

The branded content is scheduled to premiere on Z Living in second quarter 2016.

Z Living, meanwhile, will distribute the content internationally via its affiliation with Indian media giant Zee Entertainment, which reaches approximately one billion viewers in more than 160 countries.

“Through the combination of Z Living’s health-conscious audience and Popsugar’s unrivaled ability to understand and reach millennial women, advertisers will have an unprecedented opportunity to reach this most powerful and influential consumer,” said Rafe Oller, GM of Z Living, in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.