Plimsoll buys into distributor Magnify Media

The UK indie has acquired a minority stake in Magnify Media, the specialist distribution company founded by former DRG executive Andrea Jackson.
March 16, 2016

UK indie Plimsoll Productions has acquired a minority stake in Magnify Media, the specialist distribution company founded by former DRG exec Andrea Jackson.

The strategic partnership, which follows the launch of Plimsoll’s own distribution unit in December, will give Magnify the exclusive rights to distribute Plimsoll’s catalog.

Magnify will also continue to distribute third party content, with new acquisitions to be announced in the near future.

Magnify MD Andrea Jackson will sit on Plimsoll’s creative board and senior management team, and will work alongside Andrew Jackson, executive VP of international production.

The deal follows Plimsoll’s recent partnership with SVOD services Love Nature and Smithsonian Earth to launch the two-year natural history projectCamp Zambia,’ expected to produce 50 hours of content from a studio based in Luangwa, Zambia.

Jackson launched Magnify in September 2015 as a specialist distribution and rights management company. The outfit works with producers, rights owners and broadcasters to develop and promote rights to the global marketplace.

“Andrea’s extensive format experience will supercharge our business as we continue to launch series, such as the hugely successful Life at the Extreme with Davina MacCall,” said Andrew Jackson, executive VP of international production for Plimsoll, in a statement. “We’ve already had considerable success distributing our own programs and this partnership helps maintain our record growth, immediately boosting our ability to get our shows to market.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.