People/Biz

FIC exec Shirley Bowers joins Red Arrow Int’l

The ProSiebenSat.1 Media-owned distributor has named former Fox International Channels executive Shirley Bowers (pictured) as VP of sales and acquisitions for its North American division.
March 18, 2016

ProSiebenSat.1 Media-owned distributor Red Arrow International has named former Fox International Channels executive Shirley Bowers (pictured) as VP of sales and acquisitions for its North American division.

Bowers will be charged with driving Red Arrow’s sales activities in the U.S. and Canada, and will also work across North American acquisitions alongside the firm’s scripted and unscripted teams. Based out of the company’s New York offices, she reports directly to Bo Stehmeier, senior VP of global sales.

Most recently, Bowers served as director of global content sales at Fox International Channels. She has also held various titles at National Geographic Channels, including director of global content sales and as evaluator for program scheduling and acquisitions.

Red Arrow International is part of Red Arrow Entertainment Group, which is made up of 15 prodcos across six countries. The Group now has seven studios based in North America, including Kinetic Content, Karga Seven Pictures, Left/Right and Half Yard Productions.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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