Extra: Formatzone preps “Laurence,” Pilon joins Participant

In today's 'Extra,' UK-based Formatzone is teaming with interior design star Laurence Llewelyn-Bowen (pictured) on a home makeover format and Participant Media hires Bob Pilon to head up social impact.
March 23, 2016

Formatzone preps home makeover format Laurence of Suburbia 

UK-based producer and content syndicator Formatzone is launching a format with interior designer and The Apartment host Laurence Llewelyn-Bowen (pictured). The makeover series Laurence of Suburbia, which is in production for the UK’s Made TV, will launch at the MIPTV market in Cannes, France, next month. Llewelyn-Bowen will also be on hand along the Croisette to host this year’s MIPTV International Format Awards.  Llewelyn-Bowen has appeared on UK reality shows Changing Rooms and Popstar to Operastar but has become a breakout star in Asia as a judge on interior design reality series The Apartment, which attracts a weekly viewership of 120 million to pan-regional channel Star TV.

Participant recruits Bob Pilon to head up social impact

Producer Participant Media has named Bob Pilon as executive VP of social impact. Formerly the chief development officer for the Bono-co-founded advocacy organization The ONE Campaign, he will head up impact campaigns and movements related to causes aligned with the company’s mission. He will work with nonprofit, public and private sector partners, leaders across the Jeff Skoll Group, and Participant’s content development and marketing execs to drive social action. Pilon will report to CEO David Linde and COO Sam Neswick. Prior to joining ONE, Pilon held senior leadership positions at NGOs including Malaria No More, Thelonious Monk Institute and the Elizabeth Glaser Pediatric AIDS Foundation.

Electus International promotes several global sales execs

Los Angeles-based Electus has promoted several execs within its global distribution arm, Electus International. Cyrus Farrokh is now senior VP and head of sales overseeing Scandinavia, Asia-Pacific, France and Italy, while Brad Jorgensen has been upped to senior VP and head of worldwide operations. Max Richards has been promoted to manager, sales and acquisitions and will cover Central and Eastern Europe, the Middle East and Africa; Paulette Bensussen is now head of Latin America distribution and production and will oversee sales in Latin America, Spain, Portugal and Israel. Finally, Nick Wang becomes director and will work on sales in the Middle East.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.