Digital

AwesomenessTV launches in Europe

Less than one year after the Gen Z-focused multi-channel network partnered with Endemol Shine Group to build its presence outside the U.S., AwesomenessTV has officially launched in the UK, Spain, France, Germany and Brazil.
March 24, 2016

AwesomenessTV is the latest digital network to venture into Europe.

Less than one year after the Gen Z-focused MCN partnered with Endemol Shine Group to build its presence outside the U.S., AwesomenessTV (ATV) has officially launched in the UK, Spain, France, Germany and Brazil.

The move will see new original content roll out in the international territories, with local language versions of some of AwesomenessTV’s most popular shows, including Celebstagram, IMO, Hey Guys, Top 10 with JennxPenn, Life Hacks and Hey Guys, It’s Meg!.

Among the new programs are:

  • Non-scripted topical show Y Digo Yo from AwesomenessTV Spain, starring influencers Holly Molly, Ronro Love, Kalathras Zone and Aleks Puertolas;
  • Fashion and lifestyle show Fashion Detective from AwesomenessTV France starring MademoiselleGloria and SoUrbanGirl;
  • U.K. debate show Versus featuring creators OmgHarrisonWebb, The MazziMaz, Jake Boys, Hannah Witton, Ebony Day and Emily Canham; and
  • Passt Nicht, Gibt’s Nicht from AwesomenessTV Germany, a style-centered series hosted by Diana zur Lowen and Dillan White.

Kelly Day, chief digital officer at ATV, said in a statement that localized content is increasingly important to networks as the digital ecosystem becomes more global. “Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”

Other networks that have launched dedicated European outposts include Endemol brands Icon and Smasher, and digital lifestyle network Refinery29.

(From StreamDaily)

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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