Digital

AwesomenessTV launches in Europe

Less than one year after the Gen Z-focused multi-channel network partnered with Endemol Shine Group to build its presence outside the U.S., AwesomenessTV has officially launched in the UK, Spain, France, Germany and Brazil.
March 24, 2016

AwesomenessTV is the latest digital network to venture into Europe.

Less than one year after the Gen Z-focused MCN partnered with Endemol Shine Group to build its presence outside the U.S., AwesomenessTV (ATV) has officially launched in the UK, Spain, France, Germany and Brazil.

The move will see new original content roll out in the international territories, with local language versions of some of AwesomenessTV’s most popular shows, including Celebstagram, IMO, Hey Guys, Top 10 with JennxPenn, Life Hacks and Hey Guys, It’s Meg!.

Among the new programs are:

  • Non-scripted topical show Y Digo Yo from AwesomenessTV Spain, starring influencers Holly Molly, Ronro Love, Kalathras Zone and Aleks Puertolas;
  • Fashion and lifestyle show Fashion Detective from AwesomenessTV France starring MademoiselleGloria and SoUrbanGirl;
  • U.K. debate show Versus featuring creators OmgHarrisonWebb, The MazziMaz, Jake Boys, Hannah Witton, Ebony Day and Emily Canham; and
  • Passt Nicht, Gibt’s Nicht from AwesomenessTV Germany, a style-centered series hosted by Diana zur Lowen and Dillan White.

Kelly Day, chief digital officer at ATV, said in a statement that localized content is increasingly important to networks as the digital ecosystem becomes more global. “Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”

Other networks that have launched dedicated European outposts include Endemol brands Icon and Smasher, and digital lifestyle network Refinery29.

(From StreamDaily)

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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