Global media company Fullscreen is expected to launch an ad-free subscription video streaming service aimed at delivering original content to the social-first generation on April 26.
Targeting the 13- to 30-year-old demographic, the “fullscreen” service will host a diverse programming library featuring more than 800 hours of scripted and unscripted content – both original and acquired – as well as exclusive content from today’s top creators and social influencers.
Unscripted series slated to bow across the subscription service include My Selfie Life (pictured; 10 x 22 minutes), revealing an unfiltered look at the lives of young Americans; Shane & Friends, featuring the pair as they discuss pop culture and play games with celebrity guests; Zall Good with Alexis G. Zall, in which Alexis Zall gets to know her guests and audience through games; and Kingdom Geek, a geeked-out debate series of pop culture topics.
Additionally, Fullscreen has announced that American multinational telecommunications firm AT&T has signed on to co-produce premium content set to air across fullscreen SVOD, as well as on a Fullscreen programming block on AT&T’s Audience Network.
Fullscreen is majority owned by Otter Media, a partnership between AT&T and The Chernin Group.
The service can currently be accessed on its website and via iPhone, iPad, select Android phones and Chromecast. Additional compatible platforms will be announced soon.
The fullscreen SVOD will be made available to for US$4.99 per month. Users can sign up for a 30-day free trial.
“This is for an audience that we know and love — a generation of young people that grew up with online video and social media. The phone is their primary screen and they look up to an entirely new breed of creators and stars,” said Fullscreen founder and CEO George Strompolos. “We’ve created something special for them that feels more in tune with the way they want to experience great entertainment.”