Kendra Campbell-Milburn (pictured), a former digital marketing agency executive, has joined Up TV as VP of digital.
Reporting to Amy Winter, executive VP and GM, Campbell-Milburn will be charged with leading the network’s cross-platform presence and developing additional digital revenue opportunities. She will be based in Atlanta.
Most recently, Campbell-Milburn served as executive director of social at digital marketing agency TVGLA, where she was responsible for developing the social packages for scripted and unscripted film and television launches for such programs as Jeopardy!, Wheel of Fortune, Transparent and Daddy’s Home.
Prior to this, Campbell-Milburn spent five-plus years at A&E Television as part of the company’s brand marketing team. At A&E, she would help usher the firm into the social media space through such initiatives as alternate reality games, augmented reality and negotiating a variety of media stunts, including taking over The New York Times homepage to celebrate the series Fugitive Chronicles.
“Kendra is an experienced digital and social media strategist with a successful track record in developing and executing campaigns that engage audiences,” Winter said in a statement.
“With all the rich content and conversation that comes from our focus on family, making an even deeper connection to our audience is integral to the success of our content and brand, and we are extremely pleased to welcome her on board to elevate and increase awareness of UP’s unique brand of family entertainment among viewers in the fast-paced world of digital media,” she continued.