Armoza, Sohu partner on “Running Show”

The Israeli format distributor has inked a co-development partnership with China's digital brand with its first fruit being the lifestyle format The Running Show (pictured).
April 5, 2016

Israeli format distributor Armoza Formats has inked a co-development partnership with China-based digital brand, with its first fruit being the lifestyle format The Running Show (pictured).

The series, co-developed by Armoza and Sohu and launching at this week’s MIPTV market in Cannes, has been commissioned for its first season in China, with production slated to begin later this month.

The Chinese series has been scheduled for an early summer premiere on Sohu’s VOD service, TV.Sohu.

The 30-minute entertainment series features a talk show host engaging various celebrity guests on a jog while dishing gossip, discussing lifestyle advice and live performances. Additionally, each running route will showcase various challenging and surprising rest stops taking the interview to a new level.

“At Armoza Formats we strongly believe that progress and creativity are closely related to connecting capabilities between cultures,” said Avi Armoza, CEO of Armoza Formats, in a statement. “We pride ourselves on bringing Israeli innovation and creativity to the market, and see our collaboration with Sohu as taking us one step further in creating the next generation of content.”

Elsewhere, the Israeli firm has sent its culinary docu-reality series The Foodies to Endemol Shine Germany.

The two companies have most recently worked together on the German version of Armoza’s I Can Do That!

The hour-long series follows a group of foodies as they explore new restaurant experiences. Each episode will feature the group as they share their unfiltered opinions and ratings of the food, service and ambience within each individual eatery.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty