Critical Content, Machinima strike co-development deal

The deal between the two companies will cover unscripted and scripted projects for multiple platforms. (Pictured: Critical Content's Tom Forman and Andrew Marcus)
April 6, 2016

Los Angeles-based prodco Critical Content and gamer-focused online video platform Machinima have struck a co-development deal that will see the two parties collaborate on unscripted and scripted projects.

The pact will produce platform-agnostic programming which may see select content distributed through Machinima’s Many-to-Many programming service.

Projects developed through the deal will include traditional network-financed programming as well as content financed by brands and other third parties, according to the companies.

“Machinima’s content is smart, loud, different, and always well-executed. That’s exactly the kind of stuff we love and make at Critical Content,” said Critical Content CEO Tom Forman (pictured left with president and COO Andrew Marcus, right) in a statement. “We look forward to collaborating with a proven digital innovator.”

“We are excited to see the amazing creativity that will result from combining Machinima’s digital strength and global reach with Critical Content’s TV prowess,” added Machinima CEO Chad Gutstein.

Critical Content recently inked a deal with Amsterdam-based Lineup Industries to produce two formats: Radio Gaga and What The…?!

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.