Millennial media company Vice Media and French premium cable net Canal Plus are bringing Viceland to France this fall.
Vice announced the partnership at MIPTV in Cannes on Wednesday (April 6), where they revealed that the 24-hour channel would service Canalsat customers across all platforms, and feature a slate of Vice-produced French programming catering to young, local audiences.
Viceland launched in the U.S. and Canada in February, and is to premiere in the UK and Ireland this September. Her director Spike Jonze serves as co-president of Viceland and oversees development of the channel. Original programming so far includes Gaycation with actor Ellen Page and Huang’s World with restaurateur Eddie Huang, among others.
Eddy Moretti, Vice’s chief creative officer and co-president of Viceland, said the French channel will be the first of “many more” non-English language versions of Viceland.
“We’ve been growing our production in France for the past several years preparing for a day like this – the chance to enter the French market with a 24-hour lifestyle channel which prominently features domestic production,” he said in a statement.
Jean-Marc Juramie, MD of Canalsat, added: “We believe Viceland’s incredible storytelling and programming will bring a new audience to Canalsat, showing that millennials are eager to watch TV like anyone, provided that we offer them content they like.”
Vice France – which launched in 2007 – has evolved from a print magazine into a multimedia platform spanning online, mobile and linear and operating a large content-creation studio.
Vice Media recently took a controlling stake in London-headquartered indie Pulse Films. Thomas Benski, CEO and co-founder of the company, told a MIPDoc audience on Sunday (April 3) that the deal gives Pulse “a bigger stage to play on.”