The production company, founded in 2015, has also received additional investment from A+E Networks, which was named as an equity investor upon the company’s launch in March of last year.
The company is expanding into all genres of content, and will also dive into format creation and distribution. The news about Silverman’s appointment was accompanied by confirmation of Propagate’s upcoming docuseries for Apple, produced in partnership with Will.i.am, focused on app developers and billed as Apple’s first unscripted television series.
The company’s slate of projects currently in production includes Evil Geniuses (working title), a 10-part anthology series for History looking at diabolical inventions and crime masterminds; What The… (w/t), a 10-episode multi-platform fact ent series for History that redefines moments in history; My So-Called Simple Life (w/t), a 10-episode reality series for FYI following families seeking happiness by living off the grid; a series for Lifetime profiling Vivica A. Fox; and Animal ER, a series following the action in one of the busiest animal emergency centers in America for National Geographic Wild.
“As a global media company, A+E Networks’ number one priority is diversifying our content offerings, and investing in Propagate is a key part of this strategy,” said A+E Networks president and CEO Nancy Dubuc in a statement regarding the appointment. “I have always admired Ben and Howard’s long and lucrative track record of building thriving businesses together. They are two of Hollywood’s most impressive and prolific producers and we are very much looking forward to our successful partnership as they develop and produce multi-platform content for the global marketplace.”
“There is no media leader who sees around corners with more creative clarity than Ben,” said Owens. “His creative and business track records are second to none in the world of TV and digital content. Ben’s skill at leading, inspiring, and managing creatives always results in creating companies that are best-in-class worldwide in premium content creation and alternative distribution models.”
Silverman noted: “I love starting and building companies while at the same time creating and enriching global culture. Howard is a brilliant executive with an incredible work ethic and great taste, and he shares a creative led vision for a global content platform. It is an incredible time for story tellers and we are thrilled to reunite backed by friends who love story telling as much as we do.”
Silverman and Owens were partners at Reveille, overseeing such hits as The Biggest Loser among others.
Silverman will bring scripted projects to the company, as well as a Latin cultural documentary produced with Gina Rodriguez and Morgan Spurlock.