Unscripted

Electus Int’l, MTG strike deal for 70+ programming hours

The IAC-owned distributor has secured a deal with Scandinavian television operator Modern Times Group to bring more than 70 hours of unscripted content to the Baltics region, including Dating Naked (pictured).
April 7, 2016

IAC-owned distributor Electus International has secured a deal with Scandinavian television operator Modern Times Group (MTG) to bring more than 70 hours of unscripted content to the Baltics region.

Titles heading to Latvia include season three of social experiment Dating Naked (pictured; 10 x 60 minutes), in which contestants engage in dating while fully exposed; World’s Funniest Videos: Top 10 Countdown (30 x 30 minutes), a compilation of comical moments captured by home viewers; game show Bet On Your Baby (seasons one and two, 8 x 60 minutes), in which parents compete to predict their child’s next move; and Online Dating Rituals of the American Male (6 x 60 minutes), offering insight into the male psyche through two individuals looking for their ideal partner.

Estonia will also receive World’s Funniest Videos: Top 10 Countdown, alongside viral video sketch comedy series Almost Genius (32 x 30 minutes), which pairs comedians with viral videos.

Heading to Lithuania, meanwhile, is the Bear Grylls adventure competition series Get Out Alive (8 x 60 minutes), in which 10 teams of two are tested beyond their limits in the wild.

The deal was brokered by Max Richards, manager of sales and acquisitions for CEE at Electus International.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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