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“God” gives Nat Geo top Live+3 telecast of year to date

The April 4 premiere of The Story of God with Morgan Freeman on National Geographic Channel gave the net its highest total viewership in Live+3 for the year to date.
April 8, 2016

The April 4 premiere of The Story of God with Morgan Freeman on National Geographic Channel gave the net its highest total viewership in Live+3 for the year to date.

According to the network, Live+3 ratings show that 3.5 million total viewers tuned in to the miniseries’ premiere, garnering a 3.0 household rating and a 1.1 in P25-54. That makes the premiere the fourth most-watched telecast to date for the network.

The show site, meanwhile, racked up 800,000 page views leading up to the premiere, resulting in the most traffic for natgeotv.com and making it the best digital show extension for the network to date.

The program launch was the first global tentpole event making use of the newly-established National Geographic Partners’ social media reach, with the company reporting that social promotion for the project reached 39.7 million people, and drove nearly 500,000 engagements in the lead-up to the premiere.

The six-part series features the acclaimed actor as he travels the world to discuss belief in a supreme being with those of myriad faiths.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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