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“Helvetica” filmmaker launches VR firm

Gary Hustwit has launched Scenic, a virtual reality content studio that will fund and produce original VR documentary shorts and series made by an all-star collective of award-winning filmmakers.
April 11, 2016

Helvetica filmmaker Gary Hustwit has launched Scenic, a virtual reality content studio that will fund and produce original VR documentary shorts and series.

The content – which will be viewable via such systems as Google Cardboard, Samsung Gear VR and Oculus Rift – will be created by a collective of innovative, award-winning directors crafting content across a broad range of topics that include the arts, politics, design, science, social issues and personal stories.

Scenic will release its first slate of films this summer with further plans to produce more than 40 films and series in its first year alone.

All films will be released on the company’s website and mobile app, as well as through exclusive distribution partners.

The firm’s initial group of directors includes The Tillman Story filmmaker Amir Bar-Lev; Point and Shoot director Marshall Curry; Mavis! helmer Jessica Edwards; Norman Lear: Just Another Version of You‘s Heidi Ewing and Rachel Grady; What Happened, Miss Simone? director Liz Garbus; The Weather Underground filmmaker Sam Green; Trapped director Dawn Porter; and filmmaker and artist Lucy Raven.

“Documentary film is a powerful tool for creating empathy and a sense of connection to other people and other places in the world,” said Hustwit in a statement. “Scenic’s mission is to get VR technology and resources into the hands of artists and filmmakers, and give them the freedom to create work that truly breaks new ground.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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