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“Helvetica” filmmaker launches VR firm

Gary Hustwit has launched Scenic, a virtual reality content studio that will fund and produce original VR documentary shorts and series made by an all-star collective of award-winning filmmakers.
April 11, 2016

Helvetica filmmaker Gary Hustwit has launched Scenic, a virtual reality content studio that will fund and produce original VR documentary shorts and series.

The content – which will be viewable via such systems as Google Cardboard, Samsung Gear VR and Oculus Rift – will be created by a collective of innovative, award-winning directors crafting content across a broad range of topics that include the arts, politics, design, science, social issues and personal stories.

Scenic will release its first slate of films this summer with further plans to produce more than 40 films and series in its first year alone.

All films will be released on the company’s website and mobile app, as well as through exclusive distribution partners.

The firm’s initial group of directors includes The Tillman Story filmmaker Amir Bar-Lev; Point and Shoot director Marshall Curry; Mavis! helmer Jessica Edwards; Norman Lear: Just Another Version of You‘s Heidi Ewing and Rachel Grady; What Happened, Miss Simone? director Liz Garbus; The Weather Underground filmmaker Sam Green; Trapped director Dawn Porter; and filmmaker and artist Lucy Raven.

“Documentary film is a powerful tool for creating empathy and a sense of connection to other people and other places in the world,” said Hustwit in a statement. “Scenic’s mission is to get VR technology and resources into the hands of artists and filmmakers, and give them the freedom to create work that truly breaks new ground.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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