Discovery Communications and HBO have taken an equity stake in Oscar-awarded cloud graphics company Otoy to pioneer next-generation media, content publishing platforms and services.
Under the agreement, the LA-based graphics firm will drive the development and distribution of original holographic content for the two broadcasters in order to deliver consumer entertainment experiences across a variety of platforms, including TV, mobile, web, social and such emerging technologies as virtual and augmented reality.
Otoy, whose major shareholders include Autodesk and Yuri Milner, is currently working alongside Jon Stewart to develop innovative content and technology for HBO, allowing the former Daily Show host to produce timely short-form digital content. Completed productions will be refreshed on HBO Now multiple times throughout the day.
Founded in 2008 by Jules Urbach, Alissa Grainger and Malcolm Taylor, Otoy develops technology with the aim of redefining content creation and delivery for media and entertainment organizations. Its technology offers content creators “levels of realism and new economics in content creation and distribution powered by the cloud.”
“Otoy’s mission is to make holographic and immersive content a mass market proposition for consumers, artists and publishers alike,” said Otoy founder and CEO Jules Urbach in a statement. “A key part of this endeavor is unifying production and delivery of content across all possible endpoints, from HTML5, to TV and social, to wearables.”
“Otoy’s technology is a massive breakthrough and we look forward to seeing it take VR and AR experiences, including Discovery VR, to a whole new level,” added Paul Guyardo, chief commercial officer at Discovery Communications.