Lifetime launches multi-platform ‘Fempire’ initiative

The A+E Networks-owned channel has revealed a slate of new programming and initiatives, including the female-focused enterprise 'The Fempire.'
April 20, 2016

A+E Networks-owned channel Lifetime has revealed a slate of new programming and initiatives, including female-focused enterprise ‘The Fempire.’

Lifetime will dedicate its programming efforts under the multi-platform ‘Fempire’ initiative to “entertaining and engaging the next generation of feminists by creating content for women, by women, about women.”

“With content and conversations curated around the fourth wave of feminism, ‘The Fempire’ will be a place where women come to share videos and conversations, connect with friends, learn new things and most importantly, be entertained,” said Liz Gateley, executive VP and head of programming for Lifetime, in a statement.

“Our content will be centered around strong, complicated characters who stand up for themselves and refuse to be disqualified, and are overcoming the same obstacles our audience faces every day,” Gateley continued, promising new talent partnerships in both linear and digital.

Unscripted projects set to join the network’s broadcast slate this year include The Weinstein Company-produced entrepreneurial competition series Fashion Inc., as well as the Olympic docuseries Gold Medal Families from LA-based shop The Company.

The 8 x 60-minute New York-set Fashion Inc.will follow aspiring fashion and beauty entrepreneurs competing for funding from a panel of expert investors looking to help grow their budding ventures. Production on the series will begin later this month in New York, and the show is expected to premiere across Lifetime later this year.

Featured fashion and beauty moguls include Katia Beauchamp, co-founder and CEO of beauty retailer Birchbox; Christine Hunsicker, CEO of plus-sized clothing rental shop Gwynnie Bee; renowned designer Rebecca Minkoff; and Gary Wassner, co-CEO of financial services firm Hilldun.

The Weinstein Company’s Bob Weinstein, Harvey Weinstein, Patrick Reardon and Barbara Schneeweiss serve as executive producers on the series, alongside Matador Content’s Jay Peterson, Todd Lubin and James Bruce.

Meanwhile, the 8 x 60-minute Gold Medal Families, expected to debut this summer, will document six Olympic hopefuls and their families as they prepare for the Summer Games in Brazil. The docuseries will reveal the lengths, economic hardships and personal sacrifices endured in order to reach the world stage.

The series will feature gold medal gymnast Aly Raisman, rhythmic gymnast Nastasya Generalova, boxer Jajaira Gonzalez, divers Steele Johnson and Jordan Windle, as well as swimmer Sean Greishop.

Charlie Ebersol, Mike Lanigan and Bryn Freedman are executive producers for The Company.

Both Fashion Inc. and Gold Medal Families for Lifetime will be exec produced by Lifetime’s Eli Lehrer, Mary Donahue and David Hillman.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.