People/Biz

Scripps names VP of programming for home brands

Betsy Sanner Ayala (pictured) has boarded Scripps Networks Interactive as VP of programming for HGTV, DIY Network and Great American Country.
April 21, 2016

Betsy Sanner Ayala has boarded Scripps Networks Interactive as VP of programming for HGTV, DIY Network and Great American Country.

In her new role, the exec will manage the development and production of series and specials for the trifecta of nets. She will be based in Knoxville, Tennessee, reporting to John Feld, senior VP of original programming and production.

Ayala most recently served as VP of programming and production at PTA Networks, a digital streaming travel net serving such platforms as Roku, Comcast Xfinity and Amazon Fire.

She also served as executive producer and head of new development for Ice Cold Gold and Arranged producer Moxie Pictures.

Her previous television experience includes developing and producing programming for luxury lifestyle network Plum TV, NFL Network, CBS Sports Network, NBC Sports and ESPN.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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