A+E Networks and Indian factual lifestyle and entertainment network TV18 are bringing FYI to India this summer.
FYI TV18 will roll out with more than 100 hours of Hindi-language programming, including three locally produced series, when it launches across DTH digital and analog cable platforms this July.
According to the partners, FYI TV18 will offer upscale Indian audiences with “adventurous and personalized” entertainment content featuring modern sensibilities aimed at identifying with the new Indian generation.
FYI also broadcasts in Canada and Southeast Asia.
The two companies previously partnered to launch History TV18 in October 2011. The channel currently reaches over 65 million households across India, Bangladesh, Nepal and Sri Lanka.
“India presents strong growth opportunities for A+E Networks’ global portfolio strategy and we’d like to replicate the success of History TV18 as well as other powerful global brands in our bouquet, starting with FYI TV18,” said Sean Cohan, president of international and digital media at A+E Networks, in a statement.
“India is changing rapidly and this generation of millennials is at the forefront of radical upheavals in technology, family dynamics, gender equality, entrepreneurship, etc.,” added Avinash Kaul, CEO of IBN News Network and president, A+E Networks | TV18. “We believe there is a need for a sounding board to cater to this community which finds itself at fault-lines of change. FYI TV18 will be that sounding board.”
Elsewhere, A+E Networks has expanded its partnership with Japan’s Super Network/Tohokushisha (TFC) while increasing its stake in The History Channel Japan (THCJ), a joint venture with TFC, from 50% to 80%.
The expanded partnership will now see A+E inserting a raft of new digital rights while fully supporting TFC’s over-the-top initiatives in the region. As well, A+E will increase THCJ’s offerings to Japanese consumers and will partner on future productions.
The channel will continue to operate as a JV – which has been in place since 2000.