FremantleMedia invests in upstart UK indie Dr Pluto

The creative team behind reality horror game show Release the Hounds have teamed with FremantleMedia to launch the indie production company Dr Pluto. (Pictured, L-R: Dr Pluto founders James Abadi, Sam Pollard)
April 28, 2016

Producers Sam Pollard (pictured, right) and James Abadi (left) have partnered with FremantleMedia to launch the independent company Dr Pluto.

FremantleMedia has a 25% stake in the indie, with an option to increase its share in the future.

Pollard and Abadi are the creators of the reality horror game show Release the Hounds, which debuted on ITV2 in 2013 and was produced by now-defunct Gogglebox Entertainment.

The new company will focus on developing concepts across all genres and platforms.

“All we are interested in is content that will stimulate people,” said Pollard in a statement. “James and I delineate ourselves by an ideology rather than by a genre: that ideology is original, subversive, clever and playful. We’ve created the character of Dr Pluto to personify these values.”

Dr Pluto logo

Dr Pluto logo

Pollard began his career at 12 Yard where he co-created 12 shows before moving to Shine TV and then the BBC. During his five years at Gogglebox he created Release the Hounds, Man v Fly and Singing in the Rainforest.

Abadi has worked for ITV’s The Lab where he produced, directed and edited programs such as Big Brother and I’m A Celebrity Get Me Out Of Here, among others. He produced and directed two seasons of Release the Hounds, directed Man v Fly and wrote, directed and produced the ITV2 sketch show The Ty and Ky Show.

The investment is the latest in a string of deals for FremantleMedia, which has sought to grow its international production network over the past 12 months. In January, the company took a 51% stake in Israeli shop Abot Hameiri. The Got Talent producer hasĀ also taken stakes in Man Alive Entertainment, Full Fat TV, No Pictures Please, Corona Pictures and Naked Entertainment.

Earlier this week, FremantleMedia acquired a nearly 35% share of London-based soccer data visualization platform Squawka.

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.