Global media company Fullscreen has undergone a restructuring that will organize the firm into three divisions while also rebranding as Fullscreen Media.
The three branches – which were unveiled at a NewFront presentation on Monday (May 9) in New York – will now include Fullscreen Creator Network, Fullscreen Entertainment and Fullscreen Brandworks.
Fullscreen Creator Network will serve as the company’s foundational business to provide creators with a variety of services – from audience development and distribution to content production and merchandising – to grow viewership and monetization.
Fullscreen Entertainment, meanwhile, will look to service the social-first generation via Fullscreen Live and SVOD services Rooster Teeth and the recently launched “fullscreen.”
Finally, Fullscreen Brandworks will offer brands original entertainment content for millennial and digital audiences, influencer marketing, as well as social content across every platform. The division has already secured a partnership with Mattel to create The Hot Wheels Network and with Nielsen to ensure each media campaign can be demographically guaranteed.
Also announced at the NewFront was Fullscreen Media Network’s HerScreen and HisScreen, offering a collection of the most popular gender-specific creator channels that mirror primetime programming and “packaging them with Nielsen campaign rated audience buying.”
The audience-specific network programming and video media buying will enhance viewership with guarantees posted through Nielsen’s Digital Ad Ratings and Comscore’s validated Campaign Essentials measurement.
Fullscreen Media is majority-owned by Otter Media, a joint venture between AT&T and The Chernin Group.
“Fullscreen Media’s extraordinary growth is a result of our team’s relentless effort to pioneer and evolve the creator business over the past five years,” said Fullsceen Media founder and CEO George Strompolos in a statement. “We placed a big bet early on that creators would become media channels in their own right. Today, we stand as a next generation media company transforming the way people watch and engage with content, serving creators, consumers and brands that share this vision.”