Twofour Group folds three outfits into Boomerang brand

The ITV-owned company has merged production outfits Boomerang, Twofour Wales and Indus Films into one label under the Boomerang banner, which will be led by former Twofour Group exec Matt Pritchard.
May 11, 2016

ITV-owned Twofour Group has merged production outfits Boomerang, Twofour Wales and Indus Films into one company under the Boomerang brand.

The company will focus on producing fact-ent, popular factual, documentary and sports entertainment from its headquarters in Cardiff, Wales.

Boomerang will be led by MD Matt Pritchard, who moves into the role effective immediately. He most recently served as group director of development for the Twofour Group, where he oversaw development of the firm’s non-scripted production.

Sam Grace, who previously served as executive producer for Cardiff-based Twofour Wales, has been named director of programs.

The banner will also include a management team consisting of Shona Baldwin, who has been appointed director of development; Wil Edwards, who serves as head of production; and Sharon Bennett, who has been tapped as executive producer.

Boomerang’s production credits include Channel 4′s Posh Pawn, while Twofour Wales’s output includes Channel 4′s Kitchen Impossible with Michel Roux Jr. Indus Films, meanwhile, has produced such series as BBC2′s Kate Humble: Living with Nomads and BBC1′s Kolkata with Sue Perkins and Channel 4′s World’s Most Expensive Food.

Twofour Group was acquired by ITV for £55 million (US$86.58 million) from its majority shareholder LDC last June. The banner also includes such prodcos as Twofour, Boom Cymru, Oxford Scientific Films, BBC Wales, ITV Wales, Delightful Industries and scripted producers Mainstreet Pictures and Delightful Industries.

“We believe that by creating one strong label in Cardiff we can supercharge the production community in Wales and build an outstanding company,” said Andrew Mackenzie, chief creative officer of the Twofour Group, in a statement.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.