A+E Networks has appointed Yusuf Nabee (pictured) to the newly created role of GM for Africa.
Nabee will be tasked with securing new distribution for the global media company’s portfolio across the continent while generating new commercial opportunities. Based out of A+E’s Johannesburg offices, Nabee will be responsible for building out a localized team when he takes up the position on June 1.
Nabee currently serves as CEO of ReelAfrican, a content aggregator specializing in making African content available to global audiences. Previously, the exec worked at South African pubcaster SABC, where he planned the launch of DTT networks, among other roles.
A+E Networks’ presence in Africa currently includes premium channel brands History, Crime + Investigation and Lifetime, which are available on the DStv platform. The media giant first opened its Johannesburg office last year, and has already commissioned two localized adaptations including Pawn Stars South Africa and Four Weddings South Africa.
“We are confident that his proven track-record of launching new channels, commissioning content and increasing audience share in the competitive African TV landscape will enable A+E Networks to gain further scale in this exciting and important market,” said Eglau in a statement.