Endemol Shine Beyond USA has appointed former Maker Studios and Google exec Todd Barrish (pictured) to the post of executive VP of creative partnerships.
In his new role, Barrish will drive all content licensing, commercial partnerships and branded entertainment initiatives.
The appointment will reunite Barrish with former Maker programming head Bonnie Pan, who departed The Walt Disney Company-owned firm in March to become president of Endemol Shine North America’s digital division.
Most recently, Barrish served as senior VP of global strategic partnerships at Maker Studios where he helped streamline the company’s branded content group following Disney’s acquisition. He also led the team that launched Maker Offers, billed as the company’s “programmatic native content technology solution,” and served as VP of Maker Made, a millennial-focused advertising agency drawing on YouTube influence and expertise.
Prior to joining Maker in 2011 as national director of sales, Barrish served as VP of sales for Digital Broadcasting Group, and also was the rich media team lead for Google.
Last year, Endemol Shine Beyond USA – a division of global content producer and distributor Endemol Shine Group – launched Michelle Phans’s Icon Network, focused on lifestyle and beauty programming, and Smasher Network, a dedicated esports and gaming portal with flagship series Legends of Gaming.
“As we look to build on Beyond’s initial success, Todd’s wealth of experience, passion for storytelling and industry relationships will play a critical role in our continued growth,” said Pan in a statement.