Discovery Communications has upped Robert Scanlon (pictured) to executive VP and GM of Velocity and automotive content.
Based out of the company’s Silver Spring, Maryland headquarters, Scanlon will lead the programming, development, production, marketing and communications for Velocity and will be responsible for creating automotive content for Discovery Communications’ domestic and global networks.
According to Discovery, under his purview, Scanlon has transformed Velocity into one of the fastest expanding networks in cable television, tripling the network’s revenues and doubling its ratings among its target M25-54 audience. He will continue to report to Marjorie Kaplan, president of content for Discovery Networks International.
Prior to joining Velocity, Scanlon served as president in the Discovery Communications Emerging Networks Group, charged with program development and production for Military Channel and HD Theater.
He has previously held a variety of titles at HBO, ABC Sports, ABC News and ESPN, where he served as senior coordinating producer for motorsports and the executive in charge of production for college football and MLB studio production. Scanlon has also overseen the launch of such networks as NFL Network, Speedvision and Outdoor Life.
The network’s production credits include Barrett-Jackson Live, Wheeler Dealers, Bitchin’ Rides, Fantomworks, Junkyard Empire, Garage Squad, Chasing Classic Cars, All Girls Garage and Overhaulin’.
“Bob is an outstanding creative, strategic leader whose vision, knowledge of and passion for cars are the critical parts driving Velocity’s growth engine,” said Kaplan in a statement.
“Bob has built a special network in Velocity that has grown substantially, and nurtures a very passionate, loyal group of super fans as their #1 destination for car content,” added David Zaslav, president and CEO at Discovery Communications.