Barcroft Media has signed distribution deals with two OTT platforms in India.
The London-based digital factual TV producer and distributor will become a premium content partner for PressPlayTV, a Delhi-based start-up OTT platform backed by Sequoia Capital.
The company offers movies and trending videos across 50 channels in genres such as music, food, travel, sports and comedy.
The second deal is with Planetcast Media Services, a media company formerly known as EsselShyam Communications that is planning to launch an OTT platform featuring live TV and VOD in India and overseas.
Last fall, Barcroft Media rolled out a free-to-air online content platform, Barcroft TV. In addition to the main Barcroft TV news channel, the platform features such niche factual offerings as Barcroft Cars, Bear Grylls Adventure and Barcroft Docs.
Barcroft TV is available on platforms such as YouTube, Yahoo, YouKu, Gyao!, AOL, Onet and MSN.