Trace appoints Kenyatta Slade as U.S. CEO

Global youth brand and urban media group Trace has tapped Kenyatta Slade (pictured) to head its U.S. business.
May 27, 2016

Global youth brand and urban media group Trace has tapped Kenyatta Slade (pictured) to head its U.S. business.

The exec – who is the founder of Internet gaming company Mechanizm LLC., Carthage Motion Pictures and Sirius B. Media – will help to launch Trace USA, with a focus on introducing the company’s Trace Play SVOD to the American market.

The new platform aims to be “a less cluttered, contextually relevant version of Netflix for multiculturals of the hip-hop generation,” according to a release. Trace Play is targeted at African American audiences as well as Africans and West Indians in the diaspora.

Trace is a hub for black and urban entertainment content and operates 20 TV channels, including Trace Urban, Trace Tropical, Trace Africa and Trace Toca. The company – which has outposts in Paris, London, Johannesburg and Martinique – also operates digital services, radio stations and mobile services.


About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.