Jaunt VR opens shop in China

The JV with Shanghai Media Group and China Media Capital will have the Palo Alto company filming and producing high-quality VR content in China for an international audience.
June 1, 2016

Palo Alto-based VR outfit Jaunt is setting up shop in China.

Through a partnership with Shanghai Media Group (SMG) and China Media Capital (CMC), Jaunt will film and produce high-quality VR content in China while targeting an international audience.

In addition to the JV, SMG will also invest in Jaunt’s U.S. operation.

Jaunt China is currently in production using the company’s professional grade VR camera Jaunt One and cloud-based rendering pipeline Jaunt Cloud Services.

“We are thrilled to partner with SMG and CMC to be the first U.S.-based company to launch a full-scale, end-to-end virtual reality production and distribution platform in China,” said David Anderman, chief business officer for Jaunt, in a statement.

“With the establishment of Jaunt China, we are well-positioned to meet the demand for premium VR content from a rapidly growing international audience,” he added.

Founded in 2013, Jaunt develops hardware, software, tools and applications for VR and also produces original content through its studio arm, Jaunt Studios.

In November, the Sundance Institute launched a six-month VR residency program with Jaunt Studios. The company most recently partnered with singer Paul McCartney on a six-part doc series.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.