Palo Alto-based VR outfit Jaunt is setting up shop in China.
Through a partnership with Shanghai Media Group (SMG) and China Media Capital (CMC), Jaunt will film and produce high-quality VR content in China while targeting an international audience.
In addition to the JV, SMG will also invest in Jaunt’s U.S. operation.
Jaunt China is currently in production using the company’s professional grade VR camera Jaunt One and cloud-based rendering pipeline Jaunt Cloud Services.
“We are thrilled to partner with SMG and CMC to be the first U.S.-based company to launch a full-scale, end-to-end virtual reality production and distribution platform in China,” said David Anderman, chief business officer for Jaunt, in a statement.
“With the establishment of Jaunt China, we are well-positioned to meet the demand for premium VR content from a rapidly growing international audience,” he added.
Founded in 2013, Jaunt develops hardware, software, tools and applications for VR and also produces original content through its studio arm, Jaunt Studios.
In November, the Sundance Institute launched a six-month VR residency program with Jaunt Studios. The company most recently partnered with singer Paul McCartney on a six-part doc series.