FremantleMedia teams with Argentina’s Ideas del Sur

The global producer-distributor has partnered with producer Marcelo Tinelli's company to create unscripted content for the Latin American market.
June 16, 2016

FremantlemMedia is partnering with a production company in Argentina to develop and produce unscripted content for the Latin American market.

The Got Talent and X-Factor producer’s Latin America arm has signed a codevelopment deal with Buenos Aires-based Ideas del Sur, which was founded by Marcelo Tinelli and produces entertainment programs such as Showmatch and Tu Mejor Domingo.

FremantleMedia Latin America has also recently inked codevelopment partnerships with Argentine broadcaster Telefe and and Mexican game show and reality TV host Marco Antonio Regil.

“Ideas del Sur are the ideal partners to develop and produce content aligned with the clients’ and territory needs,” said FremantleMedia US Hispanic, Mexico and Pan-Regional CEO Adrian Santucho in a statement. “We’re really excited to team up with Marcelo Tinelli’s company and tap into his experience as one of the most iconic figures in Argentinian television to enhance our future projects.”

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.