Health and fitness brand Beachbody is getting into reality TV with a competition series for Pop.
The 20s: The Search for the Next Beachbody Super Trainer will see a group of 20-somethings compete to become one of the company’s elite trainers.
The contestants must pass weekly challenges, including creating and starring in two original 20-minute workouts that will be partly judged by voters on streaming platform Beachbody On Demand. The winner will be crowned in October.
Dan Cortese (Guinness World Records Unleashed) will host the 11-week series, which is to premiere on the U.S. cable net in August.
The program will debut on Beachbody on Demand on August 8.
“We wanted to expand our demographic into the ‘cord-cutter’ generation, and an unscripted television show seemed a perfect testing group,” Beachbody CEO and The 20s creator Carl Daikeler said in a statement. “The stakes in this show are very real and potentially worth millions of dollars. It was fascinating to watch these young trainers put everything on the line.”
Founded in 1998 by Daikeler and Jon Congdon, Santa Monica-based Beachbody creates exercise regimes, such as P90X and 21 Day Fix, that combine fitness training with nutrition and dietary supplement plans.
Jeff Keirns is exec producing the series.