ITV2 goes “Dating in the Dark” with Twofour

The UK broadcaster has commissioned the 6 x 60-minute Dutch relationship format Dating in the Dark for ITV2. (Pictured: the U.S. version)
July 8, 2016

UK broadcaster ITV has commissioned the 6 x 60-minute relationship format Dating in the Dark for ITV2, to be produced by Twofour.

Each episode of the series features singletons as they take residence at a luxury mansion where they will meet other available partners in a pitch-black “Dark Room.”

Following a series of blacked-out dates, individuals will select the person they believe to be their best match and who they would like to see in the light. After seeing one another for the first time, couples will then decide whether they will leave the mansion together or head their separate ways.

Twofour’s Cat Lawson and Nic Patten will executive produce the series, which was was commissioned by ITV’s Satmohan Panesar.

Hailing from Dutch prodco Talpa Media, the format has been sold to more than 20 territories across the globe, including to the U.S. on ABC (pictured) from 2009 to 2010 and in Australia on Fox8.

“[Dating in the Dark] questions the perceptions and judgments we all make in our quest for finding love,” said Lawson, head of entertainment at Twofour, in a statement. “Dating in the Dark really does test the age old question: is love blind?”

“How will a new generation of young viewers and daters react to this classic looks vs personality dilemma?,” added ITV’s factual commissioner Satmohan Panesar. “For an Instagram generation, the question is perhaps more interesting than ever, and we’re really excited to be bringing Dating in the Dark to ITV2.”

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.